 |
|
|
|
|
|
|
3rd edition - Lottery Benchmarking and Success
Factors - Benchmarks, Success Factors, and Best Practices
|
|
|
Updated benchmarking report for the global lottery
industry includes analysis of sales, costs, and sales channels
|
|
|
|
MECN is proud to present the 3rd edition of our study
“Lottery Benchmarking and Success Factors”. The study again provides a wealth of information on
lottery-specific industry benchmarks far beyond existing sales comparisons.
In addition, the 3rd edition includes many new
analyses, in particular a greater number of analyses of the Internet/interactive segments and the
benchmarking of responsible gambling measures.
|
|
|
|
Content of report:
|
|
|
|
- New in 3rd edition – Many more analyses of the
Internet/interactive segments incl. product breakdown (Internet lotto, betting, ...), mobile business,
active users, .... In total, the analyses of the interactive segments now make up one third of the
entire report.
- New in 3rd edition – For the first time we analysed the
highly sensitive topic of benchmarking responsible gambling measures (e.g., age limits and verification
systems, ...) and best practices.
- 2009 and 2010 data – Analyses of data from ca. 120 state/public lotteries and operators for the years 2009 and 2010.
- Sales-related benchmarks – Total sales and product-related
sales (e.g., lotto, betting, instant, …) benchmarks such as per-capita sales analyses.
- Sales channel benchmarks such as number of residents and sales per outlet, interactive/Internet sales per capita, ...
- Marketing benchmarks such as marketing/advertising expenses
in % of total sales, optimal media mix of the ad budget, ...
- Operating expenses benchmarks such as operating expenses in % of sales broken down into human resource (e.g., average personnel expense, sales per employee), IT and communications, and other benchmarks.
- Success factors of the lottery business – The analysis of success factors is based on an updated survey conducted among more than 40 lottery executives.
- Best practices – For each benchmark area we provide updated best practice case studies of the leading lotteries.
|
|
|
|
In total, the report has 110 pages
and more than 100 graphs/exhibits.
Download the report summary here
|
|
|
|
